According to (Mileros, Lakemond & Forchheimer, 2019), e-Marketing means marketing products and services via the Internet. Under this name, all methods and practices related to marketing via the Internet, such as electronic commerce and promotion through websites, mobile applications, and e-mail.
Advantages and Disadvantages
The advantages of e-marketing include access to many customers that could only be reached after. This also targets these customers by geographic region, age, tendencies, and preferences. Also, one of the substantial advantages is the increased interaction with customers and the rapid response to their requirements and needs. Access to the Internet has become available through mobile phones, which have become within reach. One of the most important disadvantages of e-marketing is the reluctance of many customers to shop online due to concerns about privacy and security issues. Also, it increases the costs of purchasing technical tools and maintenance for companies and hiring developers in this field to take care of it.
Digital Marketing | Mobile Marketing | Social Media Marketing | |
Definition | It is the strategy that makes companies use modern means of communication, starting with E-messages to E-applications (Natsir, Ardianto, Djawa, Lydia & Maseleno, 2020) | Mobile marketing has become the modern means of marketing, as mobile applications have become the most used Internet communication. | This strategy relies on social networking sites as a marketing tool. |
Apple Strategy | Apple extensively uses online distribution channels such as the Apple Store and the company's website. This is in addition to its strategic partnership with major telecom companies such as Verizon and AT&T and major distribution outlets such as Amazon or eBay. | Apple benefits from this strategy because many users are connected to the Internet all the time and take their phones with them wherever they go. The most popular applications you can market and promote include Facebook, WhatsApp, YouTube, Instagram, and Twitter (Tong, Luo & Xu, 2020). | Apple benefits from the strategy of unlimited customer contact, interaction, data, and the ability to understand their buying behavior and preferences. The product or service can be nominated by targeting 100% of the right customers. One of the most important social media sites such as Facebook, Twitter, LinkedIn, YouTube, and Pinterest (Evans., Bratton & McKee, 2021). |
E-Marketing a Competitive Advantage
Apple is one of the leading companies that use the unlimited features of E-Marketing, such as the low cost of television, print, and street advertising. This type of marketing allows for the analysis of customer behavior and continuous targeting, better than all other means of selling and promoting (Strauss, Frost & Sinha, 2014).
Conclusion
E-marketing includes all sales, promotion, implementation of business operations, and distribution of products and services via the Internet. E-marketing provides an essential alternative to the regular market, which includes shops and supermarkets, which require substantial operational costs. Apple is considered one of the pioneers in this field, as it possesses many competitive advantages in electronic marketing globally, making it the first among all companies.
References
Evans, D., Bratton, S., & McKee, J. (2021). Social media marketing. AG Printing & Publishing.
Mileros, M. D., Lakemond, N., & Forchheimer, R. (2019). Towards a taxonomy of E-commerce: Characterizing content creator-based business models. Technology Innovation Management Review, 9(10), 62-77. Retrieved from ProQuest Central.
Natsir, M., Ardianto, Y. T., Djawa, S. K., Lydia, E. L., & Maseleno, A. (2020). An Experimental Analysis on Impact of Digital Marketing on Business-To-Business Ecommerce. International Journal of Psychosocial Rehabilitation, 24(1), 1010–1020. https://doi.org/10.37200/ijpr/v24i1/pr200206. Retrieved from EBSCO Multi-search.
Strauss, J., Frost, R., & Sinha, N. (2014). E-marketing (p. 496). Upper Saddle River, NJ: Pearson.
Tong, S., Luo, X., & Xu, B. (2020). Personalized mobile marketing strategies. Journal of the Academy of Marketing Science, 48, 64-78.